A UX research and design case study focusing on the pet ownership experience.
Discovery + Research
Question Statements | Interviews | Affinity Maps
Distill | Persona | Define | Competitive Analysis
Layout + Design
Feature Prioritization | Initial User Flow | Initial Screen Flow | Paper Prototype Testing | Card Sorting | Inital Site Map
Task Scenarios | Invision | Screener | Discussion Guide | Notes + Relfections | Next Steps