Campaigns & ads
Boston Globe Ads
As a Boston Globe documentary sponsor, SoG received ad space in the Boston Globe newspaper, as well as on their website and social media channels.
I designed and coordinated these ads in collaboration with our marketing team and the Boston Globe’s team.
Print and digital content I created for our partnership with the Boston Globe’s documentary programs.
These are static and animated digital ads I designed for both the Boston Globe website and social media channels.
Each one had a unique UTM tag to track user interest and potential event sign-up.
MBTA Campaign
Society of Grownups had two MBTA media campaigns. For the second campaign, I designed the graphics for the Porter Square T station windows. I also created two promotion videos that were displayed in various T stations.
SoG Expansion
Society of Grownups had plans to build more physical locations in other cities. I worked with our content lead and web developers to create a landing page for this messaging, as well as graphics for a social media campaign that released a hint every few days.
Graphics for the social media campaign:
